Summary Description
Second Life is a social based, 3D virtual world in which users can create an identity and objects, buy and sell land, as well as meet people. Launched in 2003, Second Life has its own economy and more than 10 million residents.
Company Information
Headquarters Location: San Francisco, CA, USA
Number of Employees: 200+
Revenue Model(s): Memberships; Web Hosting (Land Sales)
Company Budget:
Estimated Quarterly Revenue:
Key People:
Philip Rosedale – Founder and CEO
Robin Harper – VP Marketing & Community Development
Joe Miller – VP Platform & Technology Development
Marty Roberts – General Counsel
Cyn Skyberg - VP Customer Relations
Ginsu Yoon – Vice President, Business Affairs
John Zdanowski – Chief Financial Officer
URL: http://lindenlab.com/about/management
Virtual World Overview
World Name: Second Life
World Focus: Both (Public & Private)
Release Date: 2003
Target Audience: 18 years or older
User Generated Content: Yes
Perspective: 3D
Genre: Social
Initial Cost: Free
Ad Supported: No, although users can post ads
Virtual Item Sales: Yes
Key Organizations Using the World
Companies: IBM, SAP, Cisco, Sun Microsystems, Reuters, CNN
Non Profit Organizations: United Nations, United States Congress, Harvard University
Usage Statistics
Unique Users in the Last 30 Days:
Total Paying Users:
Total Subscribing Users:
Peak Concurrency:
Demographics
User Demographics by Age:
User Demographics by Gender:
User Demographics by Nationality:
Web Metrics
Homepage Alexa Rank: 2,629 (as of Nov 25, 2007)
Technorati Official Blog Rank: 1,680 (as of Nov 25, 2007)
Key In-world Economic Data
Currency: Lindens
Average Daily Economic Activity:
Technical Information
Software Platforms: Windows XP, 2000; Mac OS X; Linux i686
System Requirements: Broadband Internet Access;
Engine: Proprietary, free and open source software
Interoperability Issues:
References
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External Links
Platform Home Page – Official Website: http://secondlife.com
Developer Home Page – Official Website: http://lindenlab.com
